LocalBusiness Schema: How Small Businesses Get 65% More Local Customers
🏪 What is LocalBusiness and Why Does It Matter?
LocalBusiness is a schema markup type that "explains" to search engines that your website represents a local business with physical address, phone number and business hours.
❌ Without Markup:
smiledentistry.com
Premium dentistry in city center...
✅ With LocalBusiness Markup:
smiledentistry.com
Premium dentistry in city center...
📞 +1 (555) 123-4567 • 📍 123 Main Street • 🕒 Closed ⋅ Opens at 9:00 AM • ⭐⭐⭐⭐⭐ (42)
🎯 Which Businesses Need LocalBusiness Markup?
🍽️ Restaurants & Cafes
Hours, cuisine, average check, reservation options
🏥 Medical Services
Dentists, clinics, beauty salons, fitness centers
🛠️ Service Companies
Tech repair, dry cleaning, auto services, construction
🛍️ Retail Stores
Clothing, electronics, groceries, home goods
🏛️ Professional Services
Lawyers, accountants, realtors, photographers
🎭 Entertainment
Cinemas, bowling, escape rooms, sports events
💻 LocalBusiness Markup Example for Beauty Salon
{
"@context": "https://schema.org",
"@type": "BeautySalon",
"name": "Estelle Beauty Salon",
"description": "Premium beauty salon in downtown New York",
"url": "https://estelle-beauty.com",
"telephone": "+1-555-123-4567",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "New York",
"postalCode": "10001",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "40.7128",
"longitude": "-74.0060"
},
"openingHours": [
"Mo-Fr 09:00-21:00",
"Sa 10:00-20:00",
"Su 10:00-18:00"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "21:00"
}
],
"priceRange": "$$$",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"bestRating": "5",
"ratingCount": "127"
},
"sameAs": [
"https://www.instagram.com/estelle_beauty/",
"https://www.facebook.com/estellebeauty"
]
}📍 Specific LocalBusiness Types
🍽️ FoodEstablishment
- Restaurant - restaurant
- CafeOrCoffeeShop - cafe
- BarOrPub - bar
- FastFoodRestaurant - fast food
🏥 Health & Beauty
- BeautySalon - beauty salon
- Dentist - dentistry
- HealthClub - fitness club
- Spa - spa salon
🛠️ Services
- AutoRepair - auto service
- DryCleaning - dry cleaning
- Plumber - plumber
- Electrician - electrician
🛍️ Retail
- Store - store
- ClothingStore - clothing
- ElectronicsStore - electronics
- JewelryStore - jewelry
📈 How Markup Affects Business Metrics
🛠️ Step-by-Step Guide for Businesses
Prepare Information
Collect your business data:
- ✅ Full company name
- ✅ Contact phone
- ✅ Physical address
- ✅ Business hours
- ✅ Map coordinates
- ✅ Social media links
- ✅ Price range ($$-$$$$)
Choose Specific Type
Don't use generic LocalBusiness:
- Restaurant → Restaurant
- Dentistry → Dentist
- Clothing store → ClothingStore
- Auto service → AutoRepair
Generate Code
Use our generator:
- Select "LocalBusiness"
- Fill all form fields
- Copy ready JSON-LD
- Test in Google validator
Add to Website
Place code on all pages:
- In your website's <head> section
- On "Contact" page
- In website footer
- On homepage
🚫 Critical LocalBusiness Markup Mistakes
❌ Wrong Phone Format
"555-123-4567" instead of international format "+1-555-123-4567"
❌ Missing Coordinates
No latitude/longitude for precise map positioning
❌ Wrong Business Hours
"9:00-18:00" instead of standard "09:00-18:00"
❌ Generic Type Instead of Specific
LocalBusiness instead of Restaurant, Dentist etc.
🏪 Ready to Increase Customers by 65%?
Create LocalBusiness markup for your business in 3 minutes. Free, no programming required!
Create Business Markup❓ Business FAQ
How much does LocalBusiness markup cost?
Free! This is an open Schema.org standard. Our generator is also free to use.
How quickly will results appear?
Usually within 1-3 weeks after adding markup. Google needs to index changes and start showing rich snippets.
Should I update markup when hours change?
Yes, immediately! When business hours, phone or address change, update markup immediately.
Does markup work in mobile search?
Yes, and it's especially important! In mobile search, contacts and address are even more visible, often with "Call" button.
💎 Key Points for Small Businesses
- ✅ LocalBusiness markup increases calls by 65%
- ✅ Use specific types (Restaurant, Dentist etc.)
- ✅ Provide complete and accurate data
- ✅ Update markup when information changes
- ✅ Test in Google Rich Results Test
LocalBusiness markup is the simplest and most effective way to improve your business visibility in search without increasing advertising budget!