JSON-LD Generator

E-commerce Schema Markup: Products, Prices, Reviews

📅 Published: January 17, 2025 ⏱️ Reading time: 12 minutes 🔥 Level: Advanced
💰 Result: Online stores with proper schema markup get 30% more clicks and 25% higher conversion rates according to research data.

🛍️ Why Schema Markup is Critical for E-commerce?

When users search for products in Google, they see two types of results:

❌ Without Schema Markup:

iPhone 15 Pro 256GB
example-store.com/iphone-15-pro
New iPhone 15 Pro with titanium frame...

✅ With Schema Markup:

iPhone 15 Pro 256GB
example-store.com/iphone-15-pro
New iPhone 15 Pro with titanium frame...
$1,199 • ✅ In stock • ⭐⭐⭐⭐⭐ (127) • 🚚 Free shipping

🎯 Which Schema Types Do Online Stores Need?

🏷️

Product

Basic product markup

  • Name and description
  • Price and currency
  • Images
  • Brand and SKU
⭐

Review / AggregateRating

Reviews and ratings

  • Average rating
  • Review count
  • Stars in search
📦

Offer

Offer conditions

  • Product availability
  • Price and currency
  • Shipping terms
  • Sale period
🏢

Organization

Company markup

  • Store name
  • Logo
  • Contacts
  • Social media

💻 Complete Product Markup Example

Here's how comprehensive markup for e-commerce products looks:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "iPhone 15 Pro 256GB",
  "description": "New iPhone 15 Pro with titanium frame, A17 Pro chip and 48MP camera",
  "image": "https://example.com/images/iphone15-pro.jpg",
  "sku": "IP15P256GB",
  "brand": {
    "@type": "Brand",
    "name": "Apple"
  },
  "offers": {
    "@type": "Offer",
    "price": "1199",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://example-store.com/iphone-15-pro",
    "priceValidUntil": "2025-12-31",
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingRate": {
        "@type": "MonetaryAmount",
        "value": "0",
        "currency": "USD"
      },
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": "US"
      }
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "bestRating": "5",
    "worstRating": "1",
    "ratingCount": "127"
  },
  "review": [
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Anna Smith"
      },
      "datePublished": "2025-01-15",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      },
      "reviewBody": "Excellent phone! Camera is amazing, battery lasts long."
    }
  ]
}

📊 How Markup Affects Store Metrics

+30%
Search CTR

Rich snippets attract more attention

+25%
Conversion Rate

Users see price and availability before clicking

-15%
Bounce Rate

Relevant traffic with clear expectations

+40%
Trust

Ratings and reviews in snippet

🛠️ Step-by-Step Implementation

1. Data Preparation

Collect information for each product:

  • ✅ Name and description
  • ✅ Prices and currencies
  • ✅ SKUs
  • ✅ Brands
  • ✅ Images (URLs)
  • ✅ Stock availability
  • ✅ Ratings and reviews

2. Code Generation

Use our generator to create JSON-LD:

  • Select "Product" type
  • Fill all form fields
  • Copy ready code
  • Test in Google validator

3. Website Integration

Add code to product pages:

  • Static sites: Manually in <head>
  • WordPress: Plugins like Yoast SEO, Rank Math
  • CMS: Product templates
  • Frameworks: Components/mixins

4. Testing and Monitoring

Check results:

  • Google Rich Results Test
  • Bing Webmaster Tools
  • Google Search Console
  • Position and CTR monitoring

🚫 Common E-commerce Markup Mistakes

❌ Wrong Price Format

Price as string instead of number: "$1,199" instead of 1199

Solution: Use number without formatting

❌ Missing Availability

No stock status (InStock/OutOfStock)

Solution: Always specify availability status

❌ Invalid Image URLs

Relative paths instead of absolute URLs

Solution: Use full URLs (https://...)

❌ Outdated Prices

Not updating priceValidUntil

Solution: Automatic date updates

📈 Real Case Studies

Case 1: Electronics Store

Before: Regular snippets, CTR 3.2%

After: Rich snippets with prices and ratings, CTR 8.7%

Result: +172% click growth

Case 2: Clothing Store

Before: Only product names

After: Prices, availability, reviews

Result: +45% search conversion

🚀 Ready to Increase Sales with Schema Markup?

Create markup for your online store in 5 minutes. Our generator supports all e-commerce types!

Create Product Markup

❓ FAQ About E-commerce Markup

Should I markup all products in the store?

Yes, all! Every product should have its own markup. For large catalogs use automatic generation via API or plugins.

How often to update markup when prices change?

Immediately! When price, availability or other important parameters change, update markup immediately. Mismatch may lead to penalties.

Does markup work in Bing Shopping?

Yes! Bing also uses schema markup for rich snippets. Recommend checking in Bing Webmaster Tools.

Can I markup sale products?

Yes, and it's very effective! Specify old and new price, sale period. This significantly increases CTR.

💎 Key Takeaways for Online Stores

  • ✅ Schema markup increases CTR by 30% and conversion by 25%
  • ✅ Required types: Product, Offer, AggregateRating
  • ✅ Markup ALL products in catalog
  • ✅ Keep prices and availability current
  • ✅ Test markup in Google Rich Results Test

In 2025, schema markup is not an option but a necessity for any online store that wants to stand out in search and increase sales!